Quad Mapping (QM)
The proven way to answer your strategic questions.
What’s the point of scheming without thinking about your competitors?
QM is a logical approach to competitive analysis with actionable output.
A streamlined method for answering strategic questions. Leveling the playing field of qual (comparable) and quant (nuance) approaches.
QM is used for . . .
Helping with annual planning, aka scheming, aka growth
Exploring new ways to understand your competition
Defining positioning, messaging or campaigns
Writing a creative brief that actually makes a difference
Generating ideas for a brand or product launch
Mining data for actionable weapons
Injecting some pitch love
Get to a-ha in 3 steps
1. Deep competitive analysis that actually matters.
2. Defining positions for you and your competitors.
3. Delivering actionable strategies.
a-ha
A big picture view of what to do next without months of spinning.
♥ for testability. Math behind opinions.
Choose your plan
BASIC starting at
$10K
Discovery meeting and onboarding
Competitive analysis
Collaborative sprint workshop (3 hours)
Strategic analysis using quadrant mapping
Strategic POV with actionable output
Eternal virtual white board archive
PRO starting at
$15K
QM BASIC plus
Audience testing / primary study
A Creative Brief that makes a difference
How we helped ATB Financial uncover the future of wealth transfer
THE ASK ATB was looking into the future and seeing an unprecedented generational wealth transfer on the horizon. They needed to understand how people would navigate this space so they'd be ready.
A-HA A modern bank's role has gone from the status quo into a hub for all the people involved in someone's financial life. People expect banks to be connectors of their complete financial lives. Customers should be able to bring more guests to the club when they’re working out wealth transfer.
How we helped Beavertails uncover the best directions for growth
THE ASK Beavertails was wondering what they should be doing next. We set out to validate and navigate their growth strategy. We directed their capital expenditure on new store openings, messaging and where they'd find the most value.
A-HA We found new territories that allow Beavertails to lean into their quirky side, demonstrate the quiet confidence the competitors lack and position Beavertails as the one-up treat so it’s easier to expand the menu.